# Advertising Regulations Checker

> Source: https://bryter.com/de/use-cases/advertising-regulations-checker/

An Advertising Regulations Checker allows marketing departments to check that their adverts are fully compliant with both advertising regulation and their company’s policies, as well as providing the necessary terms and conditions to be included – all without having to consult the legal department.

#### Background

In the UK the Advertising Standards Authority has responsibility for ensuring adverts are compliant with advertising regulations (BCAP Code and CAP Code). If advertisers produce adverts or promotions that are non-compliant with the code, they risk damaging their reputation, as all upheld complaints about adverts are published in the media and on the Advertising Standards Authority website. Repeated non-compliance can also lead to enforcement action from either Trading Standards or the Competition and Markets Authority.

With BRYTER, legal departments can build an Advertising Regulations Checker that lets marketing users self-serve terms and conditions for competitions and prize draws, while maintaining control of the advertising compliance process. As the user goes through an interactive questionnaire, the modular logic of the tool assesses the advert information inputted against pre-defined risks and flags.  Legal departments can easily maintain and update the integrated risks and terms as well as the underlying logic. This [Compliance as a Service](https://bryter.com/trends/caas/) tool constitutes a scalable solution for marketing teams and overwhelmed legal departments and ensures consistency across all of a business’s marketing activity.