BRYTER Announces New Regional Sales Director

New Regional Sales Director Harmen Hoogwout

BRYTER, the no-code automation platform, has appointed Harmen Hoogwout as its new Regional Sales Director for the Benelux and DACH regions.

Based in Amsterdam, he joins BRYTER at a time of rapid development for the company and his skills and experience will help drive growth for the business. 

Proven experience and success 

Harmen brings over 20 years of experience in sales and sales leadership roles, at companies like Sun Microsystems, BMC Software, and most recently OutSystems, leading one of their most successful sales teams. He is passionate about business transformation and keen to bring people and organizations together, and to help them get the best results and value through automation. 

He has joined the BRYTER team to leverage his expertise in the Benelux and DACH regions to take advantage of strong demand in the area and support the company in its continued expansion. 

Rapid growth and expansion 

Harmen says: “BRYTER is a fast-growing global company with a strong people-centric culture; a company on a mission to enable experts to make their knowledge available at scale and to turn complex knowhow and tasks into digital applications. I was inspired in my conversations with the team before joining and truly believe BRYTER can make a positive impact for many organizations.” 

Christian Werling, VP of Sales for EMEA at BRYTER, says: “Finding somebody who brings proven leadership ability and skills is a challenge. Finding somebody who has those qualities in addition to being a professional and team player is even harder, but we found that in Harmen. We are thrilled to see what growth he will drive in EMEA as part of our team.” 


BRYTER is the no-code app builder that enables business experts to build digital apps. BRYTER gives enterprise teams the tools to build digital applications to provide faster, more accurate services to their colleagues, without programming. BRYTER is especially geared to professionals in law, compliance, accounting and finance, who use workflow automation and no-code to streamline complex, recurring decisions and scenarios. Global brands from consumer industries (McDonald’s), through financial services (ING Banking Group) to professional service firms (Deloitte, PwC and KPMG), use BRYTER to deliver services digitally. BRYTER is a remote-first company with offices in New York, Boston, London, Paris, Frankfurt and Berlin.

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