BRYTER Invests in Growth and Community with Two New Leadership Roles 

New VPs announced

BRYTER is excited to announce the recent appointments of Jacques Penicaud as VP of Digital and Growth Marketing and of Joanna Sidhu as VP of Community and Product Marketing — a move that strengthens the commercial team by focusing expertise on the high engagement BRYTER has seen from the community, both at events and online.

Jacques joined the BRYTER team with over a decade of experience leading digital marketing and demand generation initiatives at B2B tech companies including Mendix (acquired by Siemens AG), NuoDB (acquired by Dassault Systemes) and Smartbear Software (acquired by Franciso Partners). 

Joanna joined BRYTER in 2020 to lead strategic content and the BRYTER Open Program. Since joining she has been promoted to Director level where she has led the Marketing Team through a period of rapid and global growth in 2021, and the company’s Series B funding round. Joanna has now been promoted to leadership, and as VP of Community and Product Marketing, will lead global programs to meet the demand for quality and engaging content and experiences to the legal and regulatory community.  

About the news, Jacques says,I am beyond excited to be joining BRYTER. While I was drawn to the company for its unique approach to helping customers automate and scale their business-critical processes; I was ultimately sold on the talent and vision shared by the team. I believe the sky is the limit for BRYTER.” 

Joanna explains, “Since joining BRYTER a little over a year ago, I’ve had the privilege of working with a brilliant, smart and compassionate team as we’ve quadrupled our size and expanded our presence globally. It’s been hugely rewarding to lead the team over this period and I’m looking forward to continuing on this growth trajectory with Jacques and Michael.” 

Michael Grupp, CEO of BRYTER, adds: “We are thrilled to have Jacques join the team and run the Digital and Growth areas of Marketing, and to promote Joanna again, from Marketing Director to VP running Product Marketing, Content and Community. With their expertise steering two key branches of our commercial strategy, we couldn’t be better equipped to meet the demands of the market.” 

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BRYTER is the no-code platform that enables business experts to build self-service apps. The truly no-code app builder gives enterprise teams the tools to build digital applications to provide faster, more accurate services to their colleagues, without programming. BRYTER is especially geared to professionals in law, compliance, accounting and finance, who use the software to automate complex, recurring decisions and scenarios. Global brands from consumer industries (McDonald’s), through financial services (ING) to professional service firms (Deloitte, PwC and KPMG), use BRYTER to deliver services digitally. BRYTER is a remote-first company with offices in New York, Boston, London, Dublin, Paris, Frankfurt and Berlin. 

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